# Offer sheet

So the whole team, and its AIs, present an offer the same way.

How to use it: replace each example with your own content, then delete the guidance in italics. Keep the headings: they help your AI find the right passage.

## The offer in one sentence

*What the client gets, without jargon.*

Example:

> A five-page website, ready in six weeks, that you can edit yourself.

## Who it is for

*The typical client, and the one you should not offer it to.*

Example:

> Craftspeople and shops with no site, or a site more than five years old. Not suited to online selling.

## What is included

*The exact list. This is where misunderstandings get settled.*

Example:

> - Five pages written and laid out.
> - Contact form.
> - One hour of training.
> - Hosting for the first year.

## What is not

*The options, with their price if you publish it.*

Example:

> Professional photos, extra pages, maintenance after the first year.

## Price and terms

*The price, what it covers, how payment works.*

Example:

> €4,800 excl. tax. 40% on order, the balance at go-live.

## Common objections

*The questions that keep coming back, with the house answer.*

Example:

> “It is expensive”: the price includes the copy, often billed separately.
> “I can do it myself”: yes, and our hour of training helps you.